Nancy Lương — From Hospitality to Commercial Real Estate
Few professionals in Vietnam’s commercial real estate sector possess such a diverse and hands-on background as Nancy Lương. Beginning her career as a front desk receptionist at international 4–5 star hotels, she rapidly advanced through senior leadership roles before founding SEE THE SPACE in 2022.
What sets Nancy apart is not just her experience, but a rare combination of luxury hospitality service mindset, hands-on operational expertise from the coworking sector, and a strategic vision of the commercial real estate market.
Career Journey
Early Career: Front Desk → General Manager
Oakwood Apartments — Advanced from hotel front desk to General Manager, building a strong foundation in world-class customer service.
Next Phase: Coworking Director
Regus Vietnam — Expanded and developed coworking operations in Ho Chi Minh City and Hanoi, strengthening brand presence in Vietnam.
Next Phase: Pre-Opening General Manager
Gamuda Land — Led the pre-opening of a 4-hectare shopping mall project, working directly with international brands to curate retail spaces aligned with market demand.
Next Phase: Vietnam Head of Property Management
Colliers International — Led commercial and residential asset management operations, driving sustainable profit growth.
2022: Founder & CEO
SEE THE SPACE — Founded an office and industrial leasing platform positioned as a next-generation solution for Vietnam’s commercial real estate market.
SEE THE SPACE — A New-Generation Leasing Solution
Founded in 2022, SEE THE SPACE was born from a clear market insight: Vietnam’s office and industrial leasing market lacked a neutral, transparent, and client-centric platform. Rather than competing on listing volume, SEE THE SPACE focuses on advisory quality and technology to shorten and simplify the decision-making journey for businesses.
Two Core Service Verticals
SEE THE SPACE Office
Launched: 2022
Premium Grade A & B+ office leasing in Ho Chi Minh City and major cities, specializing in high-quality buildings with LEED certification and prime CBD locations.
SEE THE SPACE Industrial
Launched: 2023
Industrial park, factory, and warehouse leasing solutions tailored to the growing demand driven by FDI inflows and global supply chain relocation into Vietnam.
Representative Clients
The credibility of SEE THE SPACE is demonstrated by a diverse client portfolio—from multinational corporations to technology companies and leading consumer brands:
- Dyson
- Jack Wolfskin
- Haddad Brands
- SkyWorld
- Poggenpohl
- ADA Global
- Rikkei Software
- Atlas International
- Hoa Sen Viet
- And many others.
The trust of international brands reinforces SEE THE SPACE’s position as a reliable commercial real estate partner for both local enterprises and FDI-backed companies in Vietnam.
Vision & Strategic Direction
SEE THE SPACE does not aim to become the largest real estate marketplace—but the most trusted platform in the premium commercial real estate segment. Its growth strategy is built on three core pillars:
Data Quality
Real-time updates on rental rates, occupancy levels, and green certifications—delivering neutral, market-accurate information independent of traditional brokerage bias.
Expert Advisory
A team of market specialists supporting businesses from site selection to lease negotiation and handover.
Geographic Expansion
From Ho Chi Minh City, expanding to Hanoi and high-growth industrial hubs such as Binh Duong, Dong Nai, and Long An.
Nancy Lương’s journey—from hotel receptionist to CEO of a platform reshaping Vietnam’s commercial real estate landscape—clearly demonstrates that service excellence, strategic vision, and innovation are the most sustainable foundations for long-term business success.
seethespace.vn · Office & Industrial · Ho Chi Minh City, Vietnam
